Eliminate practices that harm your ROI

Unfair competition refers to any deceptive or unethical business practices that harm a competitor or mislead customers. This includes things like using another company’s trademarks, misleading advertising, or engaging in practices that violate fair business practices.

Brand bidding: when competitors use your brand name in their paid search ads.Trademark infringement: unauthorized use of your brand's name or logo.False advertising: misleading ads that make false claims about your products or services.Misleading keywords: using your brand terms to divert traffic to their website.

Brand bidding occurs when competitors bid on your brand’s keywords in paid search campaigns. This can lead to inflated costs per click (CPC), divert qualified traffic, and reduce the visibility of your own paid search ads. This ultimately harms your ad performance and increases your customer acquisition costs.

Monitor paid search ads to check if competitors are using your brand terms.Use monitoring tools to track brand name misuse across search engines and other digital platforms.Keep an eye on affiliate or partner ads to ensure they are not exploiting your brand improperly.

Brand keyword monitoring helps you track unauthorized use of your brand in paid ads and search engines. By identifying and addressing these practices quickly, you can reduce click costs, reclaim lost clicks, and improve the efficiency of your marketing campaigns. It also ensures that your brand’s reputation remains intact and visible across digital channels.

Yes, in many cases, unfair competition disputes can be resolved through friendly mediation. Often, direct communication with the offending party can result in a resolution without legal action. Our approach includes working with advertisers to remove unauthorized brand uses and preserving healthy business relationships whenever possible.