Cases
Farm fights fraud and unfair practices
Partnership with Branddi reduces threats with brand protection.
About the company
Founded in 1997, Farm is a renowned Brazilian fashion brand, known for its vibrant collections and exclusive prints that capture the essence of the Carioca lifestyle. With a strong presence in both physical stores and e-commerce, Farm stands out for its design innovation and emotional connection with customers. The brand is synonymous with authenticity and creativity in the fashion market.
The Challenge
Farm faced significant challenges related to Brand Bidding and online fraud. Unfair competitors were using the brand's name in paid ad campaigns, which inflated the cost-per-click and reduced campaign performance. Additionally, the brand was targeted by online fraud, with fraudulent websites using the Farm name and images to deceive consumers, resulting in a loss of trust and brand reputation damage. These issues were negatively impacting the brand's visibility, customer security, and campaign efficiency.
Solution
Branddi took a comprehensive approach to combat Brand Bidding and the fraud faced by Farm. Strategies included continuous monitoring of the brand’s online activity to identify unauthorized ads and online frauds using the brand's name, followed by removal requests for this content, even anticipating fraud with advanced pre-fraud technology, which helps identify newly registered fraudulent websites. These actions resulted in increased budget efficiency and improved marketing visibility for Farm, achieving an impression share of 92%, placing the brand at the top of Google rankings. Additionally, more than 300 online frauds and pre-frauds (fake ads and fraudulent websites) were identified and eliminated, protecting the brand’s integrity and restoring consumer trust. These results not only improved Farm’s marketing campaign performance but also strengthened the integrity and reputation of the brand in the digital environment.
About the company
Founded in 1997, Farm is a renowned Brazilian fashion brand, known for its vibrant collections and exclusive prints that capture the essence of the Carioca lifestyle. With a strong presence in both physical stores and e-commerce, Farm stands out for its design innovation and emotional connection with customers. The brand is synonymous with authenticity and creativity in the fashion market.
The Challenge
Farm faced significant challenges related to Brand Bidding and online fraud. Unfair competitors were using the brand's name in paid ad campaigns, which inflated the cost-per-click and reduced campaign performance. Additionally, the brand was targeted by online fraud, with fraudulent websites using the Farm name and images to deceive consumers, resulting in a loss of trust and brand reputation damage. These issues were negatively impacting the brand's visibility, customer security, and campaign efficiency.
Solution
Branddi took a comprehensive approach to combat Brand Bidding and the fraud faced by Farm. Strategies included continuous monitoring of the brand’s online activity to identify unauthorized ads and online frauds using the brand's name, followed by removal requests for this content, even anticipating fraud with advanced pre-fraud technology, which helps identify newly registered fraudulent websites. These actions resulted in increased budget efficiency and improved marketing visibility for Farm, achieving an impression share of 92%, placing the brand at the top of Google rankings. Additionally, more than 300 online frauds and pre-frauds (fake ads and fraudulent websites) were identified and eliminated, protecting the brand’s integrity and restoring consumer trust. These results not only improved Farm’s marketing campaign performance but also strengthened the integrity and reputation of the brand in the digital environment.
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