Cases
Shielding Marketing reduces 40% of CPC
Elimination of competitors in BB and significant increase in ROI with strategic consultancy from Branddi
About the Company
A Wood/Wood is one of the largest e-commerce platforms for furniture and household goods in Latin America, a reference in innovation in digital retail. Founded with the purpose of simplifying access to decoration and furniture products, it operates with a model Robust omnichannel and focus on customer experience.
Leader in its segment, combines technology, integrated logistics and a high-performance marketplace, consolidating itself as a brand that combines scalable growth and operational efficiency, attributes that support its prominent position in Brazilian online retail.
outlay
MadeiraMadeira faced a context of high competitiveness in paid media, marked by the increase in practices of trademark infringement through Brand Bidding.
Direct competitors and coupon sites were using the company's name in paid advertisements, diverting qualified traffic and inflating critical indicators such as CPC and CAC. This distortion compromised the ROI of institutional campaigns and generated negative impact on brand perception, in addition to reducing the search share in sponsored results.
The priority was clear: restore campaign integrity, eliminate brand aggressors, and reduce media costs, without losing a competitive presence in search engines.
Implemented Solution
The initial diagnosis conducted by Branddi Identified more than 200 active unfair competitors, improperly using terms related to MadeiraMadeira in paid advertisements.
Based on these data, a complete digital shielding strategy, integrating data intelligence, legal actions, and campaign optimization.
The first stage consisted of implementation of continuous monitoring about the most attacked keywords and the creation of a Brandi Custom Score, which measured the brand's level of exposure.
Then Branddi conducted consultancy and mediation actions with trademark offenders, promoting a progressive and sustainable elimination of violations. At the same time, MadeiraMadeira's campaigns were re-optimized to maximize first-place share and conversion rate, while maintaining strict cost control.
The process evolved in periodic analysis and joint decision cycles between Branddi and MadeiraMadeira's internal team, ensuring governance, transparency and evidence-based decisions.
As a strategic partner, Branddi acted in an integrated manner, guiding media adjustments and continuously improving the brand's protection and performance ecosystem.
The impact was direct and measurable: the removal of the aggressors reduced the CPC by 40%, increased ROI by 53% and Eliminated more than 200 competitors, resulting in a media scenario cleaner, more predictable, and cost-effective.
Results
- -40% — CPC reduction
- +53% — Increased ROI
- 205 — Eliminated competitors
About the Company
A Wood/Wood is one of the largest e-commerce platforms for furniture and household goods in Latin America, a reference in innovation in digital retail. Founded with the purpose of simplifying access to decoration and furniture products, it operates with a model Robust omnichannel and focus on customer experience.
Leader in its segment, combines technology, integrated logistics and a high-performance marketplace, consolidating itself as a brand that combines scalable growth and operational efficiency, attributes that support its prominent position in Brazilian online retail.
outlay
MadeiraMadeira faced a context of high competitiveness in paid media, marked by the increase in practices of trademark infringement through Brand Bidding.
Direct competitors and coupon sites were using the company's name in paid advertisements, diverting qualified traffic and inflating critical indicators such as CPC and CAC. This distortion compromised the ROI of institutional campaigns and generated negative impact on brand perception, in addition to reducing the search share in sponsored results.
The priority was clear: restore campaign integrity, eliminate brand aggressors, and reduce media costs, without losing a competitive presence in search engines.
Implemented Solution
The initial diagnosis conducted by Branddi Identified more than 200 active unfair competitors, improperly using terms related to MadeiraMadeira in paid advertisements.
Based on these data, a complete digital shielding strategy, integrating data intelligence, legal actions, and campaign optimization.
The first stage consisted of implementation of continuous monitoring about the most attacked keywords and the creation of a Brandi Custom Score, which measured the brand's level of exposure.
Then Branddi conducted consultancy and mediation actions with trademark offenders, promoting a progressive and sustainable elimination of violations. At the same time, MadeiraMadeira's campaigns were re-optimized to maximize first-place share and conversion rate, while maintaining strict cost control.
The process evolved in periodic analysis and joint decision cycles between Branddi and MadeiraMadeira's internal team, ensuring governance, transparency and evidence-based decisions.
As a strategic partner, Branddi acted in an integrated manner, guiding media adjustments and continuously improving the brand's protection and performance ecosystem.
The impact was direct and measurable: the removal of the aggressors reduced the CPC by 40%, increased ROI by 53% and Eliminated more than 200 competitors, resulting in a media scenario cleaner, more predictable, and cost-effective.
Results
- -40% — CPC reduction
- +53% — Increased ROI
- 205 — Eliminated competitors
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