Documented fraud: report reveals fake site tactic — is your brand really safe?

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Thousands of falsified documents generated by fraudulent sites that mimic legitimate services. This is the shocking warning from a recent CloudSEK report. And the question that remains is: if it happens with government services, what prevents it from happening with your brand?

The scammers' strategy is simple but devastating: replicating the identity of trustworthy companies to deceive customers and divert revenue. That is, as you read this, your brand may be being misused, undermining the trust you worked so hard to build.

But there is a way to anticipate these scams. Read on and discover how Branddi transforms intelligence and technology into a digital fortress for its brand?

The fraud mechanism: how fake sites trick thousands

The tactic is frighteningly effective: fraudsters register domains with names very similar to official names or well-known brands, replicate the design, and offer “services” that, in fact, aim to hijack clicks or charge you for something that will never be delivered.

Proof of this is that in the case reported by CloudSEK, a single fake site would have generated the equivalent of hundreds of thousands of reais in fraudulent fees, operated by a network of more than 2,700 individuals.

This scale demonstrates the organization behind these frauds. After all, they not only create the sites, but also promote them, often using paid ads on search engines or links on social networks, to attract the maximum number of victims.

For Branddi, this reality is a well-known battlefield and the speed with which these fraudulent sites emerge and the sophistication of the imitations require constant and specialized monitoring. That is, it's not just a copied logo, but an entire user experience designed to deceive.

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Your brand in the spotlight: the impacts beyond the immediate financial loss

When a customer is misled by a site that impersonates your brand, the consequences go far beyond the individual financial loss.

That's because consumer confidence is shaken, and your company's image can be severely damaged. After all, for the injured customer, the negative association is immediate, even if your company is not directly at fault.

The proliferation of fake sites and other forms of phishing and piracy dilutes your brand value, distracts legitimate customers, and can even generate support costs to solve problems caused by third parties. That is, in today's competitive digital environment, protecting online identity and reputation is not a luxury, but a fundamental need for business survival and growth.

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Branddi: proactive defense against the epidemic of fake sites

The good news is that your brand doesn't have to face this threat alone: Branddi specializes in detecting and removing fraudulent sites, fake profiles, misleading advertisements, and any type of content that infringes your rights and puts your customers at risk.

All of this, using a combination of cutting-edge artificial intelligence and specialized human analysis, we monitor the web continuously.

Branddi's approach is proactive: the company focuses on identifying malicious domains, often before they even cause major damage, and acts quickly to request their removal from providers and platforms.

Don't expect your brand to be the next victim of this growing wave of fraud: remember that surveillance and specialized action are your best allies.

Visit the Branddi website today and discover how we can strengthen your brand's security in the digital universe with our shielding marketing!

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