Branddi continues to consolidate its position as a national reference in the fight against online scams and brand protection. During the period leading up to Black Friday, our presence was highlighted in three major media outlets: TechTudo, Capital Letter and Segs — each one exploring, based on our data and analysis, the increase in online scams and the importance of prevention for brands and consumers.
Branddi on TechTudo
In the report “Black Fraud: How to identify misleading offers on Black Friday”, or TechTudo relied on information collected by Branddi to warn about the significant growth of fake sites, cloned profiles, and misleading advertisements that multiply at this time of year. Our team shared data that shows how much faster, more sophisticated, and more prepared scammers are to deceive even the most attentive consumers—a true picture of the scenario we monitor on a daily basis.
Branddi on CartaCapital
The publication of Capital Letter, entitled “Searches for 'Black Fraude' soar 127% and reveal consumer distrust”, reinforced an alarming fact that we helped to highlight: Brazilians are more attentive, but also more insecure in the face of the increase in digital fraud. Based on Branddi's analyses, the report shows how the growth of mistrust is accompanied by an explosion of scams disguised as legitimate promotions, affecting both the consumer and the image of the brands.
Branddi on Segs
Already on the portal Segs, the matter “Black Friday 2025: How consumers and businesses can avoid scams and prepare systems for peak traffic” brought a technical and strategic perspective on the topic. In it, Branddi highlighted how technological preparation, combined with constant monitoring, is essential to mitigate risks. We stress the importance of companies shielding their official channels and strengthening their systems before the most intense shopping season of the year.
Why does that presence matter
Being present in powerful and credible vehicles such as TechTudo, CartaCapital and Segs reinforces Branddi's role as an authority in digital protection, brand security, and the fight against online fraud. Each of these subjects helps to broaden the debate about internet security and to make companies and consumers aware of the importance of acting before the coup takes place.
We're proud to see our work being recognized and contributing to a safer and more reliable digital environment.
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