Bing has 140 million users: how does this impact the future of your brand?

For many years, Google reigned comfortably alone as the most used search engine, with 5 trillion uses around the world and 8.5 billion searches per day in 2024.

However, as much as this advantage still exists and is, yes, expressive, others Players, like Bing, have been gradually increasing their influence in the sector. But what does this actually represent and how can it impact your brand's future choices?

Come with Branddi and find out the answer to these and other questions!

The increase in the use of Bing

Bing is a Microsoft search engine capable of checking news, carrying out translations, and storing search results. For all these reasons, it is also, today, Google's main competitor.

However, what was previously a search engine with a smaller market share has shown significant growth in recent years. This is demonstrated by the recent results of Microsoft, the company responsible for the tool.

According to the report, the search engine has already surpassed 140 million daily active users, which represents 40 million more than the number registered in 2023.

The growth has been viewed with optimism by those responsible and with caution by others. Players of the sector.

What explains the rise in popularity of Bing?

Microsoft Copilot, formerly called Bing Chat, is already identified as one of the main reasons behind Bing's success. This is because the new generative AI has attracted more and more users, interested in its ability to provide more accurate, fast and contextualized answers, providing a more interactive and personalized search experience.

But that's not all: Copilot has been widely promoted in conjunction with the Microsoft product ecosystem, such as Windows, Office, and Edge. This strategic integration has encouraged users to adopt Bing as their default search platform, as it is available in a convenient and accessible way on many devices and applications used in everyday life.

This new reality has generated many discussions about Google's true security in its leadership position. However, there is another equally relevant conversation on the topic, which has been overlooked, especially by entrepreneurs - the main stakeholders in this transformation.

Read on and learn more about how the rise of Bing can impact your business in the digital market!

How can Bing's growth impact your brand?

With more and more discussions about digital protection of companies, it's not uncommon to see that more entrepreneurs are concerned about the online preservation of their businesses, such as the fight against unfair competition upon announcements and cases of brand bidding.

However, few of them look further ahead at Google's results, believing that just monitoring this search engine is enough.

And that's exactly what we can see from the increase in Bing users: maybe your brand isn't as secure as you imagined. After all, fraudsters and unfair competitors will also notice this user migration and will start to exploit the opportunities that arise on Bing.

That is, if you are looking for a Shielding marketing truly powerful and resulting, it is necessary to go further and understand that there are no immutable truths in the digital universe: everything can and will be transformed, and to keep a company protected is to understand and adapt to these changes constantly.

How is your brand preparing?