Cases
Tray reduces CPC by 51% with brand protection
With more than 100 aggressors eliminated, Tray achieves the lowest CPC paid.
About the company
Tray is an efficient e-commerce platform that allows you to create your online store with just a few clicks, completely personalized. Founded in 2002 by Willians Marques, it began with a simple idea based on a challenge perceived by its founder: the lack of sales management software for online stores at the time.
Everything you need to sell online, from the first sale to customer loyalty. Tray integrates with over 20 marketplaces and social networks, including payment, shipping, and customer communication, all in one place: your dashboard!
The Challenge
Tray faced significant challenges related to brand bidding and increasing CPC. Unfair competitors were using the brand's name in paid ad campaigns, inflating the cost per click and reducing the performance of the campaigns. Additionally, Tray was competing against other platforms bidding on the "TRAY" keyword. These issues were negatively affecting the brand's visibility, campaign efficiency, and the attraction of qualified leads.
Solution
Our Brand Strategy team played a crucial role in making this another success story. In the first month alone, our team issued over 90 notifications to the brand's aggressors, which resulted in a reduction of Tray's CPC. When a brand faces so many offenders, only a thorough analysis ensures that the approaches are precise enough to enforce the removal of the aggressors.
About the company
Tray is an efficient e-commerce platform that allows you to create your online store with just a few clicks, completely personalized. Founded in 2002 by Willians Marques, it began with a simple idea based on a challenge perceived by its founder: the lack of sales management software for online stores at the time.
Everything you need to sell online, from the first sale to customer loyalty. Tray integrates with over 20 marketplaces and social networks, including payment, shipping, and customer communication, all in one place: your dashboard!
The Challenge
Tray faced significant challenges related to brand bidding and increasing CPC. Unfair competitors were using the brand's name in paid ad campaigns, inflating the cost per click and reducing the performance of the campaigns. Additionally, Tray was competing against other platforms bidding on the "TRAY" keyword. These issues were negatively affecting the brand's visibility, campaign efficiency, and the attraction of qualified leads.
Solution
Our Brand Strategy team played a crucial role in making this another success story. In the first month alone, our team issued over 90 notifications to the brand's aggressors, which resulted in a reduction of Tray's CPC. When a brand faces so many offenders, only a thorough analysis ensures that the approaches are precise enough to enforce the removal of the aggressors.
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