Cases
Blip reduces CPC and increases clicks
How BLIP reduced its CPC by 57% and increased click volume by 63%
About the company
Blip is a secure and complete intelligent interaction platform designed to help brands evolve their communication with customers, without being tied to the past. Through our solutions, we help companies achieve great results in customer service, relationship building, and sales across digital channels that customers prefer, such as WhatsApp.
The challenge
As the brand stands out in the market and leads its niche, the Branddi team identified the misuse of Blip's domain-related terms in several unauthorized ads. Qualified leads were being diverted to the websites of potential unfair competitors. During monitoring, more than 50 unfair competitors were found, with a 90% success rate in eliminating them. The focus was to protect the brand’s customers from potential threats while increasing the efficiency of marketing campaigns.
Solution
Through digital monitoring, with over 12,000 ads reviewed, Branddi provided special value by sending alerts and notifications to competitors misusing our brand. By conducting the process in full, from monitoring competitors or potential fraudsters to notifications, Branddi greatly eased the work of marketing professionals, allowing them to focus on more strategic aspects of the brand.
About the company
Blip is a secure and complete intelligent interaction platform designed to help brands evolve their communication with customers, without being tied to the past. Through our solutions, we help companies achieve great results in customer service, relationship building, and sales across digital channels that customers prefer, such as WhatsApp.
The challenge
As the brand stands out in the market and leads its niche, the Branddi team identified the misuse of Blip's domain-related terms in several unauthorized ads. Qualified leads were being diverted to the websites of potential unfair competitors. During monitoring, more than 50 unfair competitors were found, with a 90% success rate in eliminating them. The focus was to protect the brand’s customers from potential threats while increasing the efficiency of marketing campaigns.
Solution
Through digital monitoring, with over 12,000 ads reviewed, Branddi provided special value by sending alerts and notifications to competitors misusing our brand. By conducting the process in full, from monitoring competitors or potential fraudsters to notifications, Branddi greatly eased the work of marketing professionals, allowing them to focus on more strategic aspects of the brand.
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