Cases

Inter reduces CPC by 80%

Branddi's strategic action optimizes ad costs and boosts results.

80%
CPC reduction of institutional terms
240
Irregular advertisers identified
90%
reduction the incidence of occurrences
Banco Inter
“The partnership with Branddi made it possible to replan our media budget, since we saved on investments in institutional terms. We combined Branddi's solution with the expertise of our team and were able to reach our clients without deviations caused by unfair competition. In addition, we identified the different types of advertisements that were made on top of our brand.”

Vinícius Figueira

Coordenador de User Acquisition

About the company

‍Since 1994, Inter's journey has clearly shown its commitment to innovation and transformation. That’s why today, after rethinking what no one had stopped to think about, Inter is much more than a bank. The Super App makes your life easier, allowing you to open a digital account, access an investment platform, purchase a line with a virtual mobile operator, request different types of insurance or credit for projects, as well as shop at a virtual mall with the best retailers in Brazil, and book flights at unbeatable prices.

The Challenge

‍Inter is one of the pioneers among virtual banks and Super Apps. Because of this, there was a significant number of aggressors purchasing various institutional brand keywords. Among these aggressors were large companies with complex communication channels, requiring specialized knowledge in unfair competition to combat potential risks to the brand.

Solution

‍After conducting monitoring, our Brand Strategy team was responsible for analyzing the data obtained and mediating with the identified aggressors, aiming to establish bilateral agreements to remove the institutional terms of the involved brands. As a result, we were able to mediate agreements with fintechs and also with traditional banking institutions.

About the company

‍Since 1994, Inter's journey has clearly shown its commitment to innovation and transformation. That’s why today, after rethinking what no one had stopped to think about, Inter is much more than a bank. The Super App makes your life easier, allowing you to open a digital account, access an investment platform, purchase a line with a virtual mobile operator, request different types of insurance or credit for projects, as well as shop at a virtual mall with the best retailers in Brazil, and book flights at unbeatable prices.

The Challenge

‍Inter is one of the pioneers among virtual banks and Super Apps. Because of this, there was a significant number of aggressors purchasing various institutional brand keywords. Among these aggressors were large companies with complex communication channels, requiring specialized knowledge in unfair competition to combat potential risks to the brand.

Solution

‍After conducting monitoring, our Brand Strategy team was responsible for analyzing the data obtained and mediating with the identified aggressors, aiming to establish bilateral agreements to remove the institutional terms of the involved brands. As a result, we were able to mediate agreements with fintechs and also with traditional banking institutions.

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