End of Father's Day, alert on: scams continue to threaten brands and consumers

Father's Day has passed, but the scam tactics that intensified during this festive period persist, leaving a trail of losses for consumers and brands. Among them, counterfeit products and cloned sites, which remain dangerous traps in the online environment, requiring increased attention.

In other words, although the commemorative date has come to an end, ClearSale's projections, which pointed to more than 41 million attempts at e-commerce scams, demonstrate the magnitude of the problem.

Interested in understanding more about how these scams remain active and how to protect yourself in the long term? Keep reading with Branddi!

The Legacy of Fake “Father's Day” Websites

Agência Lupa unmasked a scam using the name Mercado Livre, a tactic that, unfortunately, is not restricted to the Father's Day period.

This time, instead of a punctual false Pix, the scam evolved into the creation of cloned sites that imitate the e-commerce platform, offering products with unrealistic discounts or promising gifts to those who make purchases through the fake site.

The false promise of a good deal still attracts victims, who never receive the product and lose the money invested. In addition, the sale of counterfeit products, which intensified during the Father's Day period, did not cool down.

These products, ranging from electronics and clothing to perfumes and watches, continue to be offered at prices well below the market, deluding consumers who seek to save money but end up being harmed.

When they arrive, in addition to their lower quality and non-compliance with the original product's specifications, counterfeit products may pose risks to consumers' health and safety. After all, the lack of warranty and technical assistance are also common problems.

The product categories that were most targeted during Father's Day continue to be the target of fraudsters, including:

• Gift cards (sold with non-existent balances or fake codes);
• Perfumes (imitated with low quality fragrances and misleading packaging);
• Cell phones (sold as new, but being used or refurbished models).

And what can you do to protect yourself?

To protect your brand and your consumers against these persistent threats, surveillance and the adoption of preventive measures are essential:

• For the consumer: be alert to very low prices and exaggerated promotions, check the reputation of sellers, even after Father's Day, analyze photos and product descriptions carefully, buy from official websites and stores or authorized resellers, confirm the security of the sites (padlock in the browser) and never share personal or financial information on suspicious sites;
• For the retailer: monitor the internet to identify the misuse of your brand. Even outside of holidays, invest in digital protection to protect your site and your consumers, educate your customers about the risks of scams and counterfeits.

Remember: protection against online threats and counterfeits is not a one-off effort, but an ongoing need. And by staying informed and taking the necessary precautions, you can protect your wallet, your health, and the reputation of your business.

Is the concern for the protection of your brand and the trust of your customers constant? Branddi offers solutions to monitor and combat the sale of counterfeit products and the creation of cloned sites, ensuring year-round protection.

Get in touch and discover how we can help you protect your business not only on Father's Day but throughout the year with Shielding marketing!