How to sell on a marketplace while protecting your brand and consumer?

Nowadays, the question that many entrepreneurs ask themselves is: how to sell on a marketplace and, at the same time, guarantee the protection of your brand and the satisfaction of your customers?

After all, the variety of clients and the ease of exposure are tempting, but is it possible to make the most of these spaces without jeopardizing what you value most?

At Branddi, we believe so. We even believe that this should be the basic premise of any online sales strategy.

Do you want to know how to follow this path safely and efficiently? Read on and discover how to thrive in the online sales universe, preserving the integrity of your brand and the satisfaction of your customers!

The growth of the Brazilian marketplace

The national online sales scene is constantly expanding, and large digital shopping centers have proven to be increasingly relevant in this context.

According to a recent report from Conversion, the sector registered a remarkable growth of 5.3% in January, practically recovering the losses of December and reaching the best number in the last 12 months, with 1.17 billion visits.

This data is not just a number, but the confirmation of a trend that we have been following closely.

This growth represents a great opportunity for brands to expand their businesses and reach new audiences, but it also requires increased attention to brand protection and consumer experience. After all, with increased competition and the ease of access to different products and services, reputation and trust become even more valuable assets.

In other words, it is necessary to ensure that your brand stands out not only for the quality of its products, but also for the safety and experience it offers to its customers.

Why are companies so focused on how to sell on the marketplace?

Opportunity. This is the word that sums up companies' quest to be present in large digital marketing centers. And that's why so many companies wonder how to sell in marketplace effectively.

In addition, these platforms bring together a wide audience and offer structures that facilitate logistics and marketing.

However, to be successful, it's not enough just to be present. It is necessary to understand the environment, to know the public, and to ensure the protection of your brand.

How to do that? Let's explore some important points below:

Expanded reach

Being present in an online sales environment means having the opportunity to reach a much larger audience than you would be able to reach through traditional sales channels.

After all, millions of people browse these platforms daily in search of products and services.

A recent survey of CNN Brasil Money revealed that 8 out of 10 Brazilians read reviews before buying a product or service.

This data demonstrates the power of online influence and the importance of being present in these spaces to be seen and evaluated by an increasing number of potential customers.

Lower initial cost

One of the great advantages of starting to sell in a large digital sales center is the significant reduction in initial costs. This is because, instead of investing in a physical store, own inventory and all the necessary infrastructure, you can take advantage of the existing structure of these platforms.

This allows companies of all sizes, including smaller ones, to have the opportunity to expand their business and reach new markets without compromising their budget.

The capital saved can be invested in other strategic areas, such as marketing and product development.

Ease of operation

The operation in a large digital sales center is much simpler and more efficient than the management of a physical store.

After all, the platforms offer a series of tools and features that facilitate inventory control, payment processing, issuance of invoices, and delivery logistics.

Additionally, many platforms offer technical support and training to assist sellers at every stage of the process.

This allows you to focus on what really matters: the quality of your products and the satisfaction of your customers.

Increased competitiveness

When you enter a large digital sales center, you automatically become part of a highly competitive environment. This may seem daunting, but it's actually a great opportunity for your company to stand out and win new customers.

After all, competition encourages innovation, the search for better prices, and the offer of differentiated products and services.

In other words, by standing out in this environment, you demonstrate that your brand has value and that you are willing to offer the best to your customers.

What are the invisible dangers of marketplaces?

Digital sales centers offer a sea of opportunities, but they also hide some dangers that are not always easy to identify. Yes, many wonder how to sell on a marketplace to take advantage of the reach and infrastructure of these platforms.

However, it's important to be aware of the challenges that may compromise your brand and consumer experience.

A study by Opinion Box revealed that 65% of consumers have already given up on completing a purchase after a bad experience. And this fact reinforces the importance of being aware of the invisible dangers that may compromise your success in these spaces.

Shall we explore some of them?

Piracy and counterfeiting

The ease of advertising products in digital sales centers also opens space for the proliferation of pirated products and counterfeit. After all, often, these items are sold at prices far below the market, which attracts unsuspecting consumers and undermines the image of the original brands.

It's vital to understand how to sell on a marketplace without falling into this trap, and to pay extra attention to these dangers.

According to the This Is Money, Brazil loses around R$ 300 billion a year due to piracy and counterfeiting.

This alarming number demonstrates the magnitude of the problem and the urgency of effective measures to combat it, especially for those who seek to thrive in these environments and not have their brand harmed.

Intellectual Property Infringement

Intellectual property infringement is another common threat in digital sales centers. Many sellers copy designs, brands, and other elements protected by law, offering products similar to the originals but with lower quality.

Therefore, it is essential to know how to sell on a marketplace while protecting your rights so that you don't have losses with copies.

A report from Integrated Store emphasizes that understanding how to avoid intellectual property infringement is essential to protect your online business from legal and financial consequences, which may include heavy fines, lawsuits, and damages to Your brand's reputation, and to always have your brand protected.

Unfair competition

Unfair competition occurs when sellers use unethical practices to stand out in a digital sales center. This may include using misleading keywords, creating fake ads, or manipulating customer reviews.

Proof of how common these threats are is research from KPMG which showed that 55% of consumers distrust online reviews.

This data demonstrates the importance of ensuring the authenticity of reviews and of combating practices that may mislead consumers, building a solid and reliable reputation, with credibility always at the highest level.

How to sell on marketplaces while protecting your brand and your consumer?

It's absolutely possible not only to be present, but also to thrive in digital sales centers, protecting what matters most: your brand and the trust of your customers.

Many wonder how to sell safely on marketplaces, and the good news is that there are effective strategies and tools to achieve this goal.

At Branddi, we believe that the key lies in combining a proactive approach to protection with an ongoing commitment to quality and transparency.

By taking the right steps, you can transform challenges into opportunities and build a strong and lasting reputation in these environments.

But where do you start? Let's explore some important tips below.

Register your trademark with the INPI

Ensuring the exclusivity of your brand is the first step in protecting yourself in digital sales centers.

O registration with the National Institute of Industrial Property (INPI) gives you the legal right to use your trademark throughout the national territory, preventing other companies from using it without your authorization.

A recent case released by Crumbs demonstrated the importance of registering with the INPI. The São Paulo Court of Justice (TJ/SP) decided that registration with the INPI prevails over the previous use of a trademark, guaranteeing the exclusivity of the expression “Future Pony” to one company, even if another claimed to use it before.

This decision reinforces the legal security that registration with the INPI offers.

Keep an eye on reviews and complaint rates

Reviews and complaint rates are a thermometer of your brand's reputation in digital sales centers. Therefore, by monitoring these indicators, you can quickly identify problems with the quality of your products, customer service, or delivery logistics.

Remember: responding promptly to negative reviews and resolving complaints efficiently demonstrates your commitment to customer satisfaction and helps build a positive image of your brand.

Constantly monitor potential violations and threats

The internet is a dynamic environment and, unfortunately, conducive to the occurrence of trademark violations and scams. That's why it's essential to constantly monitor digital sales centers for fake ads, pirated products, or other practices that could harm your brand.

A study by TI Inside revealed that 4 out of 10 Brazilians have been victims of digital scams. And you don't want the same to happen to your consumers, right?

This data reinforces the importance of always being vigilant and of taking quick measures to combat these threats, minimizing risks for your brand and your customers.

Report suspicious content immediately

When identifying a brand violation or scam, don't hesitate to report suspicious content to the platform. Most digital sales centers have specific reporting channels for this type of situation.

In addition, when reporting, provide as much information as possible, such as links to fake ads, screenshots, and other evidence that may prove the violation.

The more information you provide, the faster and more effective the content removal process will be.

Get visibility and control over sales

Closely monitoring your sales is essential to identify behavioral patterns, analyze the performance of your products, and make strategic decisions.

After all, by having visibility and control over your sales, you can optimize your operation and increase your profitability.

A report from McKinsey revealed that companies that use data to make decisions are 23 times more likely to acquire customers and 6 times more likely to retain them.

This data demonstrates the power of data analysis for success in digital sales centers.

Beware of unauthorized intermediaries selling your brand

Often, unauthorized intermediaries take advantage of the reputations of well-known brands to sell counterfeit or substandard products.

These intermediaries can damage your brand image and confuse your customers.

That's why it's important to constantly monitor digital sales centers for unauthorized intermediaries and take steps to prevent them from selling your brand without your permission.

Count on expert support

Protecting your brand in digital sales centers can be a complex and time-consuming challenge. For this reason, it is important to have the support of professionals specialized in intellectual property and the fight against piracy.

These professionals can assist you at every stage of the process, up to the constant monitoring of digital sales centers and the reporting of suspicious content.

Branddi, for example, offers complete solutions to protect your brand in all digital sales centers, from constant monitoring to the removal of suspicious content.

Count on Branddi to protect your brand!

Faced with so many challenges and risks, protecting your brand in digital sales centers can seem like a complex and exhausting task.

But what if you could count on a strategic ally to constantly monitor these environments, identify potential violations, and take the necessary steps to protect your reputation?

With Branddi, you have the peace of mind of knowing that your brand is being monitored by dedicated specialists, who use cutting-edge technology and artificial intelligence to identify and remove suspicious content quickly and efficiently.

Let us take care of protecting your brand, while you focus on what really matters: the growth of your business, the innovation of your products and the satisfaction of your customers.

Don't let your brand be harmed by piracy, counterfeiting, unfair competition, or other harmful practices.

Contact Branddi and discover how we can help you protect your wealth, build a strong and lasting reputation, and thrive safely in digital sales centers.

Visit our site right now and learn more about Branddi's armor marketing!