Anatel's action against telecommunications piracy reinforces the urgency of protecting brands in Brazil

The recent release by SET Comunicação about the operations of the National Telecommunications Agency (Anatel) to combat the piracy of telecommunications equipment provides a significant overview of the challenges faced in maintaining legality and security in the Brazilian market.

These government actions, focused on a specific sector, strongly reflect the broader struggle that companies like Branddi wage on a daily basis to protect the integrity and value of brands in multiple segments against a myriad of digital and physical threats.

But how, after all, does piracy work in the sector and what does this reflect for other areas? Come with Branddi and learn more about Anatel's action and how it can affect your brand!

Anatel's efforts against piracy

Anatel, through its Action Plan to Combat Piracy (PACP), established in 2018, has demonstrated a consistent effort to curb the sale and use of telecommunications equipment without proper approval.

The numbers are significant: since the beginning of the PACP, approximately 8.38 million non-compliant products have been removed from circulation, representing an estimated value exceeding R$ 830 million.

Proof of this is that one of the most recent actions, which took place on March 11, 2025, culminated in the destruction of 2,096 irregular communication modems, equipment that had been seized since a major surveillance operation in May 2018.

The time lapse between the seizure and the destruction, as reported, is due to the judicialization of the lawsuit by the inspectorate, a common setback in cases of great magnitude.

For Branddi, a company dedicated to intelligent brand protection, these Anatel initiatives are a powerful indication of the magnitude of the problem of piracy and the commercialization of illegitimate products. And that's why we also work with the same commitment to protect our partners against piracy and other types of trademark violation.

Read on and learn more about our work!

How does Anatel's action relate to the health of your brand?

You may be imagining that Anatel's concern and the Increase in piracy in the telecommunications sector it may have nothing to do with the health of your brand or the trust of your customer. This is not only false, but also a dangerous thought, after all, every brand, regardless of its sector of activity or size, is a potential victim in the eyes of violators.

This is because piracy is a silent threat, but with devastating effects, capable of compromising the image of your company, generating significant financial losses and breaking the bond of trust built with your audience. Imagine: when counterfeit products or illegitimate services are presented as if they were yours, the consumer can hardly distinguish what is true from what is pirate - and any problem they face will automatically be associated with your brand.

However, that's not all: this trademark violation also erodes investments in branding, innovation, and quality, creating an unfair environment in which serious companies end up penalized for the actions of third parties. That is, today, we are talking about piracy in the telecommunications sector, but tomorrow, it could be your market of operation.

It's time to protect yourself from trademark infringement

Here at Branddi, we always reinforce how dynamic threats are — they emerge, transform, and adapt with impressive speed. On the other hand, the time needed to regain consumer trust and restore brand image is often long, costly and, in many cases, unpredictable.

That's why prevention is the best path. And that's where Branddi comes in as a specialized partner that integrates human expertise, AI and high technology to guarantee your business an intelligent, continuous and effective defense against any type of trademark violation.

The time has come to anticipate threats: with Branddi, your brand not only resists — it thrives with peace of mind! Keep following our content and become one of our partners in Shielding marketing!