Cases
B.O.B. reduces CPC by 30% in the first month
Branddi helps B.O.B. achieve significant results quickly.
About the company
B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine by eliminating all plastic packaging from cosmetics. In an innovative way, the bar products deliver quality and provide convenience in a sustainable routine. The brand is vegan, sustainable, and conscious, using the best ingredients to produce through technology and science.
The Challenge
The challenge in our partnership was to identify who the aggressors could be that could be classified as unfair competitors of Use BOB, which ended up inflating the brand's CPC and creating campaigns that were also not beneficial to them.
Solution
Our Brand Strategy team analyzed the monitoring data and started communication in a strategic manner. With partners, we sent instructions on how these campaigns could be developed to avoid harm to either them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand’s terms, and after contact from BrandMonitor, they started appearing minimally in our monitoring.
About the company
B.O.B. was born with the purpose of reducing the environmental footprint of our self-care routine by eliminating all plastic packaging from cosmetics. In an innovative way, the bar products deliver quality and provide convenience in a sustainable routine. The brand is vegan, sustainable, and conscious, using the best ingredients to produce through technology and science.
The Challenge
The challenge in our partnership was to identify who the aggressors could be that could be classified as unfair competitors of Use BOB, which ended up inflating the brand's CPC and creating campaigns that were also not beneficial to them.
Solution
Our Brand Strategy team analyzed the monitoring data and started communication in a strategic manner. With partners, we sent instructions on how these campaigns could be developed to avoid harm to either them or B.O.B. One example is a partner who was considered one of the main auction competitors for the brand’s terms, and after contact from BrandMonitor, they started appearing minimally in our monitoring.
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