Client-First — Version 2.1

Style Guide

Client-First é um conjunto de diretrizes e estratégias criadas para ajudar na criação Webflow.

HTML Heading Tags

As tags HTML definem os estilos de título padrão.

H1

Sample text helps you understand how real text may look. Sample text is being used as a placeholder.

H2

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

H3

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

H4

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

H5
Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.
H6
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

Other HTML Tags

As tags HTML definem os estilos de texto padrão.

All paragraphs

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.

All links
All Links
All quotes
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website.
All Ordered Lists
  1. Sample text is being used as a placeholder for real text that is normally present.
  2. Sample text is being used as a placeholder for real text that is normally present.
  3. Sample text is being used as a placeholder for real text that is normally present.
All Unordered Lists
  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.

Heading Styles

Heading classes, quando o estilo de tipografia não corresponde à tag HTML padrão.

heading-style-h1

Sample text helps you understand how real text may look.

heading-style-h2

Sample text is being used as a placeholder. Sample text helps you understand how real text may look.

heading-style-h3

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

heading-style-h4

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

heading-style-h5

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

heading-style-h6

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

heading-xlarge

Sample text helps you understand how real text may look.

heading-large

Sample text is being used as a placeholder. Sample text helps you understand how real text may look.

heading-medium

Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.

heading-small

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present.

heading-xsmall

Sample text is being used as a placeholder. Sample text helps you understand how real text may look. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look.

Text Classes

Text classes quando o estilo de tipografia não corresponde à tag HTML padrão.

Text Sizes

text-size-large

Sample text is being used as a placeholder for real text that is normally present.

text-size-medium

Sample text is being used as a placeholder for real text that is normally present on your website.

text-size-regular

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website.

text-size-small

Sample text is being used as a placeholder for real text that is normally present on your website. Sample text helps you understand how real text may look on your website.

text-size-tiny

Sample text is being used as a placeholder for real text that is normally present on your website. Sample text helps you understand how real text may look on your website.

Text Styles

text-style-strikethrough

text-style-strikethrough

text-style-italic

text-style-italic

text-style-muted

text-style-muted

text-style-allcaps

text-style-allcaps

text-style-nowrap

text-style-nowrap

text-style-link
text-style-quote

Sample text is being used as a placeholder.

text-style-1line
This CSS style is not supported for Rich Texts on iOS.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text text-style-2lines

text-style-2lines
This CSS style is not supported for Rich Texts on iOS.

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text text-style-2lines

text-style-3lines

Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text.

Text Weights

text-weight-xbold
text-weight-xbold
text-weight-bold
text-weight-bold
text-weight-semibold
text-weight-semibold
text-weight-medium
text-weight-medium
text-weight-normal
text-weight-normal
text-weight-light
text-weight-light

Text Alignments

text-align-left
text-align-left
text-align-center
text-align-center
text-align-right
text-align-right

Text wrap

text-wrap-balance
text-wrap: balance
text-wrap-pretty
text-wrap: pretty

Buttons

Sistema de combo class para botões.

button
is-small
Button Text
button
is-large
Button Text
button
is-secondary
Button Text
button
is-text
Button Text
button
is-link
is-icon
Button Text

Colors

Gerencie as cores em textos recorrente e cores de fundo.

Text Colors

text-color-black
text-color-black
text-color-grey
text-color-grey
text-color-white
text-color-white

Background Colors

background-color-black
background-color-grey
background-color-white

Structure Classes

Estrutura central definida e flexível que podemos usar em todas ou na maioria das páginas.

page-wrapper
main-wrapper
container-small
container-medium
container-large
padding-global
padding-section-small
padding-section-medium
padding-section-large
button-group

Paddings

Sistema de espaçamento de utilitários - padding classes. [padding-direction] + [padding-size].

Direction Classes

padding-bottom
padding-top
padding-vertical
padding-horizontal
padding-left
padding-right

Size Classes

padding-0
padding-tiny
padding-xxsmall
padding-xsmall
padding-small
padding-medium
padding-large
padding-xlarge
padding-xxlarge
padding-huge
padding-xhuge
padding-xxhuge
padding-custom1
padding-custom2
padding-custom3

Margins

Sistema de espaçamento de utilidades - classes de margem. [margin-direction] + [margin-size].

Direction Classes

margin-bottom
margin-top
margin-vertical
margin-horizontal
margin-left
margin-right

Size Classes

margin-0
margin-tiny
margin-xxsmall
margin-xsmall
margin-small
margin-medium
margin-large
margin-xlarge
margin-xxlarge
margin-huge
margin-xhuge
margin-xxhuge
margin-custom1
margin-custom2
margin-custom3

Spacers

Sistema espaçador unificado para o projeto.

spacer-tiny
spacer-xxsmall
spacer-xsmall
spacer-small
spacer-medium
spacer-large
spacer-xlarge
spacer-xxlarge
spacer-huge
spacer-xhuge
spacer-xxhuge

Max widths

Use a propriedade CSS max-width para conter o conteúdo interno em uma largura máxima.

max-width-full
max-width-full-tablet
max-width-full-mobile-portrait
max-width-full-mobile-landscape
max-width-xxlarge
max-width-xlarge
max-width-large
max-width-medium
max-width-small
max-width-xsmall
max-width-xxsmall

Useful utility systems

Classes utilitárias que gostamos de usar na maioria de nossos projetos para construir mais rápido.

hide
This element is hidden
hide-tablet
hide-mobile-portrait
hide-mobile-landscape
overflow-visible
overflow-hidden
overflow-auto
overflow-scroll
pointer-events-auto
pointer-events-off
layer
spacing-clean
align-center
z-index-1
z-index-2
display-inlineflex
inherit-color
aspect-ratio-square
aspect-ratio-portrait
aspect-ratio-landscape
aspect-ratio-widescreen

Webflow elements

Elementos nativos do Webflow com classes Client-First aplicadas.

form_component

Exemplo de um componente de formulário usando pastas

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
text-rich-text

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Sample text with a link is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text. Sample text is being used as a placeholder for real text.

  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.
  • Sample text is being used as a placeholder for real text that is normally present.
  1. Sample text is being used as a placeholder for real text that is normally present.
  2. Sample text is being used as a placeholder for real text that is normally present.
  3. Sample text is being used as a placeholder for real text that is normally present.
Sample text is being used as a placeholder for real text that is normally present. Sample text helps you understand how real text may look on your website. Sample text is being used as a placeholder for real text that is normally present.
text copy

Icons

Unifique os tamanhos dos ícones. icon-height define a altura dos ícones. icon-1x1 define a altura e a largura dos ícones.

icon-height-small
icon-height-medium
icon-height-large
icon-1x1-small
icon-1x1-medium
icon-1x1-large

Interact base

Interações de entrada para componentes via classes

a-up-0.1
0.1 sec
a-up-0.2
0.2 sec
a-up-0.3
0.3 sec
a-up-0.4
0.4 sec
a-down-0.1
0.1 sec
a-down-0.2
0.2 sec
a-down-0.3
0.3 sec
a-down-0.4
0.4 sec
a-left-0.1
0.1 sec
a-left-0.2
0.2 sec
a-left-0.3
0.3 sec
a-left-0.4
0.4 sec
a-right-0.1
0.1 sec
a-right-0.2
0.2 sec
a-right-0.3
0.3 sec
a-right-0.4
0.4 sec
a-scale_in-0.1
0.1 sec
a-scale_in-0.2
0.2 sec
a-scale_in-0.3
0.3 sec
a-scale_in-0.4
0.4 sec

Components

Guia de componentes criados para consistência e replicação ao longo de todo o projeto.

Navbar

Modelo de componente padrão

Cases section

Modelo de componente padrão

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat."

Name Surname

Position, Company

30%
Lorem ipsum dolor sit amet, consectetur.
8X
Lorem ipsum dolor sit amet, consectetur.
Leia mais
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique."

Name Surname

Position, Company

20%
Lorem ipsum dolor sit amet, consectetur.
2X
Lorem ipsum dolor sit amet, consectetur.
Leia mais
Serasa's goal is to improve the financial health of the entire population. To do this, we need to reach people and show the different functionalities and opportunities offered by the company. For this reason, brand protection through the partnership with Branddi was another step to prevent customer diversion and to further protect consumers. It is a long-term project that has already brought surprising results in this first semester of partnership.

Eduardo Martinelli

Executive Marketing Manager

85%
Of reduction in the institutional CPC
43%
Reduction of institutional advertisement
Leia mais
The partnership with Branddi is essential to boost our results, lower our costs and bring more security to the brand, which gives us peace of mind to develop our strategies. We performed better in our campaigns, protected our brand and our customers, and continued to grow and strengthen our online presence more and more. The entire Branddi team is super willing, communicative, strategic and careful in all negotiations, analyses, and opportunities since the beginning of the project. Regarding protection against fraud, in 1 week of operation, we have already had positive effects in relation to the number of calls with the service team on the subject

Felipe Figueiredo

Media Manager

+265
fraudulent ads removed
+40
Fraudulent sites eliminated
Leia mais
Working in partnership with Branddi and GHFly was an incredible experience for our team. Collaboration was critical to improving Ticket protection. With Branddi's efficient monitoring and GhFly's creative strategies, we obtained really positive results. Brand campaigns are now more effective than ever, reaching our target audience in a more targeted manner and protecting our image from aggressors. We're thrilled with the progress and look forward to the next results!

Paula Abou Asli

Digital Marketing Manager

17%
of decrease in the CPC in just 4 months
42%
Increase (+28,000) in monthly clicks
Leia mais
Receiving Branddi's reports on a daily basis was essential for us to visualize the use of our terms, something we couldn't see any other way. Our campaigns were already showing results with Media.Moonks Brasil and Branddi came to be the technology that enhanced our performance. This is because in addition to being a solution that guarantees a reduction in our costs, we are also able to reach our customers without deviations and protect the buying journey and our brand. We are very pleased and looking forward to the next results!

Marcia Bruno de Lima

Head of E-commerce Riachuelo

81%
total reduction in the institutional CPC
132%
Increase in CTR on the site link
Leia mais
“Branddi was essential to assist us in controlling our brand. We were able to eliminate competitors that were inflating our costs and, at the same time, increase ROAS significantly. The consultancy brought clarity, efficiency, and real shielding to our campaigns”

Heitor Bordin

MadeiraMadeira Performance Coordinator

-40%
CPC reduction
+53%
Increased ROI
Leia mais
The partnership with Branddi was crucial in boosting our campaigns, protecting our brand, and expanding our visibility in the market. The entire team is proactive, strategic, and committed to results, ensuring efficiency at every stage of the project.

Rossana Pikussa

Marketing Coordinator | Performance

54%
CPC reduction
81%
Increase in clicks
Leia mais
The partnership with Branddi is essential to boost our results, reduce our costs, and bring more security to the brand, giving us peace of mind to develop our strategies. We achieved better performance in our campaigns, protected our brand and customers, and continue to grow and strengthen our online presence. The entire Branddi team is highly engaged, communicative, strategic, and attentive in all negotiations, analyses, and opportunities since the beginning of the project.

Ana Clara Almeida

E-commerce Manager

100%
Elimination of fraud in just 24 hours
81%
reduction of brand bidding occurrences
Leia mais

Footer

Modelo de componente padrão

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